MailChimp Company Info
Started as a web development company in April 2000, The Rocket Science Group became officially MailChimp in 2001. Founded by Den Kurzius and Ben Chestnut, the company is so named because the inventors believed that email marketing can be so easy that it can even be administered by a monkey. With more than 80,000 active users Mailchimp controls and manages email newsletters sent to more than 1 billion subscribers.
Mailchimp is a complete email marketing solution that helps customers in managing their subscriber list; send their email campaigns and newletters and also a robust tracking mechanism that will let them get an idea about ROI of their email campaigns. Mailchimp makes use of an open API making it extremely easy to integrate it will systems like Salesforce and popular web applications like drupal and magento.
MailChimp Plans
Mailchimp can be used for free for up to 6 email campaigns per month to less than 100 subscribers. The monthly plan starts from $10 where you can send unlimited email newsletters to almost 500 subscribers. MailChimp has also launched Pay-As-You-Go plans for customers that are not sure about the number of subscribers and the frequency of their email newsletters. In these plans you have to make a payment only when you make use of the service. You can anytime opt out of the plan and will get a full refund of any unused amount.
MailChimp Features
Following features of MailChimp makes it an excellent email newsletter hosting service:
- Excellent tracking tool that helps the customer in finding out the effectiveness of their emails campaigns. Number of users that opened email newsletter, what links they clicked, bounced email ids and also the number of users that actually forwarded your campaigns. You can even compare your statistics with other market players
- Get a complete ROI report by finding out where in the world your campaign proved to be more successful. Get update on your email marketing campaigns using RSS feeds
- Easy to manage subscribers list by importing data directly from software like Highrise and Salesforce. Also automatic deletion of bounced email ids and duplicates is performed.
- Professionally designed, great looking email campaigns can be planned using MailChimp
- MailChimp provides email support and live chat support to its customers on weekdays from 9am to 5PM.
Because of ease of use, email authentication, beautifully designed and easily customizable templates, MailChimp can be used by firms for effective planning and executing of email marketing campaigns.
